It was recently learned that in 2023, the new energy vehicle market will enter the severely competitive deep end. On the one hand, more and more new energy vehicles will enter the mainstream families, becoming the conventional choice of Chinese automobile users. On the other hand, the models of vehicle on the market will continue to surge, which intensified the competition. The new energy strategy of Dongfeng Forthing has officially entered the critical period.

According to Zhai Kening, the director of the passenger vehicle technology center of Dongfeng Liuzhou Motor Co., Ltd., in terms of R&D investment and talent reserves, the company will continue to invest 20 billion yuan to advance its core competitiveness on the basis of the accumulated investment of 5 billion yuan in the past three years. Meanwhile, it has established a special technical team of more than 1,000 people around core technologies. In terms of core technology, it has more clearly defined the “dual track” route of “pure electricity + hybrid” on the basis of building the platform architecture and developing battery technology. Based on a clear strategy and strong technology, the company has confirmed that it will launch 10 new energy products in the next three years.